How do you create an identity for a startup that bridges two very different worlds?

In the case of Dusty Robotics, the challenge was to create a distinct identity for a tech company breaking into the construction industry.

I worked closely with the company founders to concept and execute an identity that was both striking and non-threatening, while drawing on familiar visuals (colors, geometry) to those in the construction industry.

Areas covered:
• Identity and Brand Design
• Comprehensive Style and Brand Guide
• Series A/B Pitch Decks
• Robot Graphic Design
• Misc. Support Collateral

Define and create an identity for a brand whose service and customer care is their calling card.

Voltage Coffee Supply is an online retailer with a loyal customer base, and a diversified approach that separates it from its competition. Creating an identity in a crowded online space was an exercise in being iconic and memorable but not being cliché. Inspiration for the final symbol was taken from the unique directional guidance that separates Voltage Coffee Supply from other retailers.

Project Scope:
• Brand Definition Exercise
• Brand Identity Creation
• Comprehensive Brand & Style Guide
• Misc. Collateral Design

Capture the concept of dynamic inward and outward information exchange in a corporate logo.

Octave Bio is revolutionizing how Multiple Sclerosis is cared for and treated, and had reached a critical juncture in their brand journey in need of a visual refresh.

Project Scope:
• Visual Identity Refresh
• Style Guide Creation
• Corporate Image Gallery Creation
• Redesign of Web Elements
• Creative Campaign
• Miscellaneous Collateral

Capture the duality of better care for both the patient and the provider.

Duo Health has set forth to rethink the way medical care happens, particularly around kidney disease. This logo creation was inspired by the forward movement of progress in a space that desperately needs it, and the equity we all desire in sensitive medical care.

Project Scope:
• Identity Concepting and Creation
• Visual Design, Design Systems
• Photography Treatment
• Brand & Style Guide
• Miscellaneous Collateral
• Creative Campaign Ideation

Visualize a creative campaign concept.

Kronos Bio is a new name in Biotech exploring oncology treatment, specifically focused on dysregulated transcription networks. Working with a copywriter, we ideated and presented various concepts for their breakout campaign.

Project Scope:
• Creative Campaign
• Brand & Style Guide
• Misc. Collateral

Build a cherished household brand in a hotly contested consumer market (Children’s toys).

As lead designer at Tegu, I worked directly with the founders to craft a consistent, beautiful, and appropriate face for the brand. We prioritized whimsy, gender neutrality, as well as a subtle nod to our environmentally-friendly priority without being overly preachy.

Our positioning and platform was centered around the basic concept that Play is Good, and that Freeing Play is Best. I crafted an identity, built brand guidelines, and executed or managed every single piece of branded material to pass through our factory, from blocks to packaging, videos to social media.

Project Scope:
• Brand Creation from scratch
• Brand Identity & Design Systems
• Consumer Product Packaging (Structure + Graphics)
• Product Design/Lineup
• All Product Collateral
• …and more

Tell the story of a driver-less future.

Founded by a cohort of Stanford graduates, Drive.ai set forth to tackle the autonomous vehicle challenge with an army of engineers and a small collection of prototype vehicles.

Project Scope:
• Brand Definition Project
• Vehicle Graphic Wrap
• Presentation Deck Support
• Miscellaneous Collateral

Brand an Annual Fundraising Gala.

My children have attended Weingarten Children’s Center from 18 months to 5 years old, and it holds a very dear place in my heart. As such, I’ve volunteered to create Event Identity and collateral for their annual fundraising gala.

Project Scope:
• Event Identity
• Event Collateral (Print)
• Event Graphics (On-screen, deck work)

This is time travel. (In theory).

A conceptual brand identity project for a fictional time traveling agency.

Project Scope:
• Logo Ideation
• Brand Definition
• Style Guide

The products designed behind the Tegu brand.

I served as Lead Designer and Design Director for Tegu, a children’s toy startup focused on integrating rare earth magnetic connections into sustainable wooden blocks. Over my tenure, in addition to building a beloved household brand, I designed several product lines, across various colors, numbering dozens of SKUs.

Scope of Responsibility at Tegu:
• Brand Design
• Industrial/Product Design
• Packaging Design
• Product Photography
• Creative Direction
• Creative Leadership & Management
• Graphic Design
• Video Creation
• Creative Campaign Support
• and more…